Market Access Initiative (MAI) Scheme is one of the Exports Promotion Scheme which aims at expanding Indian exports. This scheme is thus based upon the focus product- focus country strategy in order to develop the specific market and also specific product through a market survey. For the purpose of enhancing exports, this assistance would be provided to the exporters/national level institutions/trade promotion organizations/research institutions through accessing new markets or for increasing the shares in existing markets.

The activities that are eligible for financial assistance under this scheme are-

Marketing projects abroad:

  • Under  the marketing projects, the following activities will be funded:
  • The opening of showrooms and warehouses,
  • Organizing of Trade Festival of India abroad in order to promote ‘Brand India’ like- Ayurveda & Yoga, Indian cuisine, tourism & culture etc.
  • Participating at the national level for the  International Trade Fairs
  • Display in international departmental stores,
  • Research and product development
  • Publicity campaign and Brand promotion
  • Publication of world-class catalogues

Capacity building

This is for:

  • Imparting training to the exporters with respect to exports in general on specific regions/country
  • Improvements in the laboratories, universities, research institutions on the standalone or Public Private Partnership basis for fulfilling SPS measures/related testing etc.
  • Quality up in the gradation of the selected products for export markets.
  • Developing common facility centres
  • The hiring of consultants in the prospective country.

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Statutory Compliances

Expenses for the purpose of compliance of statutory requirements in the perspective/buyer country. It thus includes testing charges for the engineering products abroad, registration charges for the product registration abroad for biotechnology, pharmaceuticals, and agrochemicals clinical trials etc.

Other commodities and the nature of compliance which are covered for reimbursement under the scheme shall thus be approved by the Empowered Committee.

Contesting litigation in the foreign country which is related to the matters of anti-dumping duties etc. on Indian products.

Eligible agencies

Financial assistance may be given to:

  • Departments of Central Government and Organisation of Central/ State Governments including Indian Missions abroad
  • Export Promotion Councils
  • Registered Trade Promotion Organisation
  • Commodity Boards
  • Apex Trade Bodies recognized under Foreign Trade Policy of Government of India
  • Recognised Industrial & Artisan Clusters
  • Individual Exporters (only for statutory compliance etc.)
  • National Level Institutions (e.g. Indian Institute of Technologies (IITs), Indian Institute of Management (IIMs), National Institute of Designs (NIDs), NIFT etc.) Research Institutions/ Universities/Recognized laboratories, etc.

The Empowered Committee shall thus periodically review the progress of the scheme and it will take steps to ensure the achievements of the objectives of the scheme.

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